The developer behind Beyond Good & Evil 2 offers some fascinating insights into innovation and pursuing one’s passion. Recently, at the Nordic Game Festival, Fawzi Mesmar, the game designer and creative director working on this highly anticipated project, shared his ideas during a talk on the art of creativity. His discussion inspired us to explore his perspective further.
According to Mesmar, maintaining creativity in today’s gaming landscape depends on two key components. He explained that the creative process is supported by the combination of groundbreaking originality—which involves generating fresh and statistically unlikely ideas—and the pursuit of meaningful value in every creation. To illustrate his point, he broke down these components as follows:
- A focus on originality through inventive and unforeseen concepts.
- An emphasis on infusing each idea with significant worth.
Mesmar also highlighted how essential constructive feedback is, regardless of whether one is developing a game, writing a book, directing a film, or engaging in any creative endeavor. For a deeper dive into his comprehensive thoughts on the topic, please see the full interview with Mesmar below.