Balancing Innovation and Limitations: Lessons from a Cross-Platform Live-Service Shooter

  • 24-07-2025 |
  • Ryan Wilson
Balancing Innovation and Limitations: Lessons from a Cross-Platform Live-Service Shooter

This discussion centers on the experience of launching a live-service action shooter available on mobile, PC, and Nintendo Switch, a project that allowed players to engage in team-versus-team multiplayer battles. The conversation reveals insights from the top executive on both the successes and challenges of the title.

The head of the company explained that the production resulted in an impressive technological foundation and a game that many found enjoyable. However, the effort did not prove sustainable as a business venture, largely because it fell short in drawing natural installs from its well-known license.

There were also complications in navigating the rules surrounding the franchise’s well-established intellectual property, including decisions about the inclusion of certain familiar characters. Despite these hurdles, the cross-platform title operated smoothly on both Switch and mobile, offering an engaging experience for its short lifespan even though long-term user participation was not achieved.

The executive emphasized that each setback serves as an opportunity to enhance one's skills and understanding. In the competitive mobile market, many new offerings may miss initial expectations. The company reviews every project in depth, examining what succeeded and what did not—ranging from team efforts to technological execution and market strategies—and then shares these insights throughout the organization.

  • Strong technical base was developed
  • The game proved fun despite commercial challenges
  • Intellectual property limitations affected character usage
  • In-depth review and learning are integral to future successes